Educational Value

• ⁃ The educational value and aim of the video are clearly defined
• ⁃ Who is the learner (a viewer or the people who made the video)?
• ⁃ Does the video have a clear target group?
• ⁃ At what point of the learning process is the video intended to be used?
• ⁃ What is the intended learning outcome or learning activity triggered by the video?
• ⁃ The pedagogical idea of the video is explained clearly
• ⁃ Does the video support the main idea or aim of either teaching or learning activity without distraction?
• ⁃ Is the educational aim clearly visible in the video?
• ⁃ The length of the video is aligned with the level of complexity of the content dealt with in the video
• ⁃ Please do not do this: „This 22 second video will teach children the theories of nuclear physics.“

Artistic quality

• ⁃ Storytelling
• ⁃ The narrative of the story is able to engage the viewer
• ⁃ There is an understandable structure to the story
• ⁃ Acting
• ⁃ The acting doesn’t distract from the story
• ⁃ Supporting arrangements
• ⁃ Use of music, visual elements and location support the story and do not distract the viewer 
• ⁃ Visual and technical effects do not overwhelm but support storytelling and stylistic choices 

Technical Merrits

• ⁃ Image quality
• ⁃ The camera work does not distract from the viewing experience
  (e.g. shaking, going out of focus etc.)
• ⁃ Proper use of picture sizes to show details and images that are crucial for the story
• ⁃ Editing
• ⁃ The cuts and the music support the rhythm of the story and don’t distract from the viewing experience
• ⁃ Animation and effects support the story and don’t distract from the viewing experience
• ⁃ Audio quality
• ⁃ Spoken word is clearly understandable
• ⁃ Music and effects do not overwhelm spoken word and support the experience
• ⁃ Background noises do not disturb the audio
• ⁃ Graphics and titles
• ⁃ Written word is clearly readable (big enough, staying on screen long enough, not too much words at once)
• ⁃ Graphics and titles do not overwhelm other visuals and support the experience